November 6, 2014
Ingredion is launching Idea Labs™ innovation centres in Asia-Pacific, with a flagship centre being unveiled at the company’s new regional headquarters in Biopolis, Singapore’s premier purpose-built life sciences hub. Providing new ways to create innovative, profitable products, Ingredion Idea Labs innovation centres are dedicated to fostering science-based collaboration and problem solving for food, beverage and industrial customers in four key areas: consumer insights, applied research, applications knowhow and process technology.
Ingredion experts, from cereal chemists, food scientists and culinologists to marketers, process engineers and nutrition experts, work on applied science and with customers on specific challenges. These experts also conduct basic research and are strongly connected with key global universities conducting carbohydrate research. The Ingredion Idea Labs global centre in Bridgewater, N.J., serves as a hub of Ingredion innovation and is where global applied research projects originate. The regional network of sites serves to apply relevant global technology and insights and develop regionally-specific products and solutions.
Jorgen Kokke, Vice President and President, Asia Pacific, commented: “We are excited to be launching Ingredion Idea Labs as part of a wider investment in Asia Pacific and are confident that our customers will derive real value from the activities, insights and expertise we can share with them. Collaboration between our application chemists and process innovation experts in our Idea Labs has already yielded new ingredients such as PRECISA ® GEL 03 for gelatin replacement in yoghurt, QUIKTEX 3331 for building back texture when replacing solids in mayonnaise and BIOLIGO® Oligo saccharides for pre-biotic fortification of a wide variety of foods. We are confident that many other exciting innovations will come from our newest Idea Labs in Asia, both for Ingredion and our customers.”
Mr Kevin Lai, Singapore Economic Development Board’s Executive Director for Consumer Businesses, said, “Singapore’s end to end innovation ecosystem provides companies with an array of partners spanning consumer insights, brand development, marketing to scientific research and product development. Ingredion can work with partners in Singapore such as the market research firms, Food Innovation and Resource Centre, the Agency for Science, Technology and Research and universities to augment its Idea Labs innovation centre. With its capabilities, Ingredion is a key partner in supporting food and nutrition companies to develop differentiated products that meet the diverse needs of Asian consumers.”
A key aspect of activity at the new Idea Labs is Ingredion’s Culinology® capability, which is an added-value service being offered to food manufacturers, retailers and food service providers in Asia-Pacific. A unique offering that has been helping Ingredion customers in other regions to fast track their product development and reformulation, Culinology can now be offered by dedicated Culinologists via state-of-the-art development centres in China, Australia and Singapore.
The Culinology centres host cuisine master classes, menu creation sessions, chef focus groups and customer-specific activities, as well as providing culinary learning and tasting opportunities to Ingredion employees. Created by the US Research Chefs’ Association, Culinology is an approach to food that blends the culinary arts, food science and food technology. It seeks to improve the flavour and texture of food whether in a restaurant or a supermarket.